2 shoe salesmen are dropped on different sides of a large island inhabited by a community of people. They both arrive with a large supply of shoes ready to sell.
The first salesman walks to the town, and to his dismay, notices that everyone is barefoot! No one, whether young or old, is wearing a shoe. No sneakers, no boots, no slippers, nothing. In a panic, he calls his company. "Cancel the shipments! Send all the shoes back, come pick me up! No one wears shoes here, this is a waste of time!"
The second salesman also walks to the town, and notices the very same thing. Everyone is barefoot. No one is wearing anything on their feet. Impatiently, he too calls his company. "Tell production to hire more workers! Put everyone on overtime and make more shoes! I need you to send me a triple shipment! Keep it coming! No one wears shoes here, this is such an opportunity!"
So, what do you see, a waste of time, or an opportunity?
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